A few days ago I’d noticed a new promotional campaign launched by the makers of The Age of Stupid. The promotion was called the 10:10 pledge and the page it sent you off to was just a video of a 747 being demolished then melted down to make 10:10 Keyrings, so I was a little confused at first.
Today after reading the latest entry from George Monbiot’s blog, it became clear that they’d opened up their website to be a little more explicit on what the campaign was all about.
Here’s a short video commissioned by the Discovery Channel showing a soda can degrading in time-warp. It takes 50 years for a can to recycle itself, and only a few seconds for you to recycle it. Think about it!
[nocrosspost]
Voici une courte video commissionnée par Discovery Channel montrant une canette de soda se dégradant en accéléré. Cela prend 50 ans pour qu’une canette se recycle d’elle même, et juste quelques secondes pour vous la recycliez. Pensez-y![/nocrosspost]
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